solution
At the time of the campaign, online gaming had been booming in the social media world.
Riding the wave of these trends, we suggested creating an online game in which players had to use ZenFone KSPs to complete certain tasks.
Inspired by the product’s innovative features, we came up with a superhero character, Zenman, who would save the world by using his state-of-the-art smartphone from ASUS. In the game, Zenman had to chase and expose an alien villain. He used his ZenFone camera features to decipher a flying saucer’s licence plate on the move, take a photo of a band of villains in their dark lair, and remove an undercover agent from the photo. He used ZenFone’s dual SIM cards to make a call. Each stage of the game included hints to explain how the ASUS ZenFone 2 could help Zenman achieve his tasks. Thus, the product benefits were clearly stated.