Challenge
ASUS, one of the world’s largest IT companies, has been in the electronics market for more than 20 years and excels in the production of PCs, laptops, motherboards, monitors etc.
However, their entry into the mobile phone segment is rather recent. We were tasked with helping them rev up consumer interest in the run-up to the crucial launch of their first smartphone generation – ZenFones 4, 5 and 6. The project spanned several countries.