After the video, the users were asked questions about the device features. Each question reflected a certain product KSP (key selling point). They were also provided with clues to help answer the questions and learn even more about the KSP. Clues could be found by scrolling through the video scenes in slow motion. After the quiz, users could register for the giveaway of an ASUS Transformer Book T100. To earn additional points, there was an option of sharing the campaign information with friends via social media posts, email message or direct link. This helped spread the word about the product and the campaign. At the end of the campaign, the user who gained the most points, won the prize.
The contest campaign was released in a number of EMEA countries and attracted 109 616 players, 15% of which were social media referrals. ASUS found the contest to be a significant success, as it increased Transformer Book T100 sales, as well as strengthening the bond between the brand and its customers